Days 4–6 of The HBCU Wealth Journey

A Campaign to Build Generational Wealth, One Student and Alum at a Time

As I march forward with this campaign, I do so with a heart full of joy and peace—and I thank God for both.

This weekend was not about emails or social media posts. It was about making sure my daughter felt seen, heard, and loved. She is my legacy, and I gave my energy to her.

I also had the chance to attend The Table Church in DC. The sermon fed my soul in a way I didn’t know I needed. Afterwards, I had lunch with a new friend—one of those connections that feels both timely and intentional. Then I returned home, back to my daughter, my rhythm, and my purpose.

All that to say: I gave myself permission to pause. To pour into what matters most. And that, too, is part of The HBCU Wealth Journey.

On Monday, it was go time again. I had several meetings, a podcast interview, and the chance to practice my pitch at the PAVA Center for the upcoming Johns Hopkins University Social Innovation Summit.

Getting comfortable on stage and working to memorize my pitch reminded me: I am built for this. This work, this mission, this movement—it’s mine to carry forward.

We’re still pushing toward our goal of donating 50,000 Generational Wealth Kits to HBCU students and alumni. Every moment, every message, every connection brings us closer.

Thank you for following the journey.
And thank you, God, for the grace to walk it.

With love and purpose,
Ruby SunShine Taylor
Founder & CEO, Financial Joy School

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Day 3 of The HBCU Wealth Journey

Today was a turning point—a day full of movement, motivation, and momentum.

The support that came in today lifted my spirit. We went from 6 donors to 9, and our total raised jumped from $550 to $1,050. That means we can now donate 35 Generational Wealth Kits—up from 18 yesterday.

That progress? It gave me energy. It reminded me why I launched this campaign in the first place.

With that encouragement, I:

• Sent out personalized thank-you emails to each donor

• Created and shared social media images for donors to use and spread the word

• Emailed and texted new potential supporters

• Posted on LinkedIn and Facebook to keep the mission alive in people’s minds and hearts

It was my most productive day so far, and for that—I am deeply thankful.

As we move forward, I remain hopeful. I know that with each “yes,” we get closer to the goal of donating 50,000 kits and transforming the financial future of HBCU students and alumni.

God, thank you.
For the strength, the progress, and the purpose.

Let’s keep this movement moving. One day, one donor, one kit at a time.

With gratitude,
Ruby SunShine Taylor
Founder & CEO, Financial Joy School

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DAY 2 of The HBCU Wealth Journey: A Campaign to Build Generational Wealth, One Student and Alum at a Time

Today started with my heart fully focused on the campaign—but, like life does, I was pulled in many directions.

So, I made a decision: one thing at a time.

I got my daughter ready for school, got myself prepped for a speaking engagement, and started my morning with what grounds me most—a devotional and giving thanks to God. There is truly no better way for me to begin a day.

I didn’t get to do everything I wanted to do for the campaign—but guess what? That’s okay. I gave what I could, and that matters.

I drove from Baltimore to DC to speak at the WILD NETWORKING Conference, and it reminded me just how much I love public speaking. I light up on that stage. I had planned to mention the campaign, but the moment didn’t feel right. And then I had to skip networking to make it back in time to pick up my daughter and head to the PAVA Center for the final session of the Johns Hopkins Social Innovation Lab.

Tonight, we practiced our pitches for next Thursday’s pitch competition. It was amazing… and bittersweet. The final class before the big day.

Now I’m back to the campaign—back to the movement.

We’ve raised $550 in just two days, with 6 amazing donors. That means we’ve already funded nearly 18 Generational Wealth Kits (each kit costs $30). That’s a beautiful start.

But we still have a long journey ahead:

To reach our goal of 50,000 kits, we need to raise $1.5 million.
Here’s how that breaks down depending on your giving level:

• $50 per person = 30,000 donors needed
• $100 per person = 15,000 donors needed
• $250 per person = 6,000 donors needed
• $500 per person = 3,000 donors needed
• $1,000 per person = 1,500 donors needed

No matter what level you give, you matter.
Each gift brings us one step closer to making generational wealth real and reachable for HBCU students and alumni.

Writing this blog post is part of my campaign work, too. So I’m giving myself grace and saying:

Good job, Ruby. You showed up. You’re doing it.

Thank you to every person who believes in this mission. Let’s keep going—because we’re building a movement one joyful act at a time.

With love and purpose,
Ruby SunShine Taylor
Founder & CEO, Financial Joy School

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Today I Launched My Campaign—Imperfectly, But Right on Time

Today, I officially launched my campaign to donate 50,000 Generational Wealth Kits to HBCU Day 1 Students and Alumni across the country.

The truth is—I’ve been dreaming about this campaign since February. I’ve been carrying it in my heart, mapping out every detail in my mind. I created a list of nearly 100 people who said they’d support on Day 1. I imagined the momentum, the press, the ripple effect—how we might even go viral and inspire 50,000 people over time to help ensure that HBCU students and graduates get access to the wealth-building tools we were never taught.

But life rarely unfolds the way we plan.

I was supposed to have a full video rollout. A series of polished posts. A step-by-step launch strategy. Instead, life got in the way—as it often does. And despite everything that didn’t go as planned, I showed up anyway.

Because May 7th wasn’t just any day—it was launch day. And I held myself accountable to that.

So no, the launch wasn’t perfect. But it was perfecting. It reminded me that this campaign isn’t about perfection—it’s about purpose, and persistence.

As my night comes to an end, we didn’t reach 100 donors—but we did reach four amazing ones. And those three are helping us donate 15 Generational Wealth Kits. It’s not 100. But it’s not 0. And for that, I am deeply thankful.

I’m building something for us. For our future. For Black and Brown students who deserve more than debt after graduation. Who deserve tools, support, and knowledge to build wealth—not just survive.

So here we go. We’ve launched. Not perfectly, but powerfully.

Let’s get these kits into the hands of 50,000 students and alums. Let’s make generational wealth a reality, one kit at a time.

If you’re with me, please consider being one of the first to donate, share, and spread the word. This is just the beginning.

Day 1 Photo

Ruby SunShine Taylor, founder of Financial Joy School, launching the HBCU Wealth Journey to donate 50,000 Generational Wealth Kits.

With gratitude and purpose,
Ruby SunShine Taylor
Founder & CEO, Financial Joy School

CLICK HERE

https://www.gofundme.com/f/generational-wealth-for-all-empower-50000-families

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