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Top 15 Stock Picks for Black Families to Buy

-educational purposes only-

Over the past couple of months, Financial Joy School has recommended fifteen of our favorite companies to invest in. In today’s blog, we’re going to recap all of them and offer a small blurb about each. Don’t worry if you’ve missed any, we’ll link back to each blog. Without further ado, here are our choices for the best companies on Wall Street. Here are the Top 15 Stocks for Black Families to Buy:


Our entire world runs on systems and hardware built by Steve Jobs and his empire of Apple. These stocks aren’t likely to tank, which makes them some of the most rock-solid stocks on Wall Street. Don’t be afraid to take a bite out of this Apple.



Jeff Bezos has proven himself to be one of the smartest entrepreneurs in the world, by taking what began out of his own garage and turning it into the largest online retailer in the world. Now with a fleet of trucks, a gigantic workforce, and the guarantee of getting your goods to your front door quickly and efficiently, Amazon is a giant, not only in the real world, but also in the world of investing.



At almost 50 years old, Microsoft has proven itself to be a company that has staying power. Through the genius innovation of Bill Gates, Microsoft has grown to make a mighty name for itself. There is no worry of these stocks completely tanking as the world’s computer infrastructure is built upon the software—and the hardware—of Microsoft.


Berkshire Hathaway 

Berkshire Hathaway has been around longer than even Warren Buffett himself has been alive. He took the company from a modest textile firm and built it into a worldwide conglomerate that doesn’t merely buy a failing company’s stock, it buys the whole company and turns them around. Buffett has been doing this for a very long time, 57 years to be exact, while Berkshire Hathaway itself is roughly 135 years old. 


United Health Group

As one of the largest names in healthcare, UnitedHealth Group is here to stay. Healthcare is a basic human need, which means these stocks will be relatively strong and likely only increase in value as the years go on. With their commitment to excellence, well-known services, and bringing healthcare to you through their Optum program, it’s no wonder UnitedHealth Group has made our list of reliable stocks.


Bank of America

If you’re looking for a stock with staying power, that stock is Bank of America. It won’t make you rich overnight, but it is consistent, steady, and reliable to invest in. Everyone has heard of it and it’s a smart move if you’re just starting out. It’s not too expensive, which means you’ll be able to purchase several stocks at a time, and then sit back and watch your investments grow.


General Electric

GE is a company that’s almost 150 years old. It was birthed in the 1870’s by Thomas Edison himself and has always had its eye on the future. They are constantly innovating, they are not merely a stagnant utility company, nor do they simply make household appliances. This historic company, founded by a genius, has stuck around through perpetuating that genius with its forward thinking.



Coinbase goes the extra mile for its customers by making sure your investments are secure. The photo ID verification process ensures that you’re you. This means you won’t have to worry about identity theft or fraud with Coinbase. Additionally, 98% of client funds are stored in “cold storage,” meaning the funds are not accessible through the internet. Just like assets in your checking or savings accounts, Coinbase carries crime insurance on the funds, giving you peace of mind.



In 1980, Bill Gates was asked to help IBM with a brand new project—personal computers. Gates developed the software Microsoft Disc Operating System, more commonly known as MS-DOS. It wasn’t long before both IBM and Microsoft became synonymous with computers and technology. IBM was asked to pay a licensing fee for their copies of the software and the rest is, quite literally, history.



When it comes to buying stock, it pays to invest in companies with a mission you believe in. Tesla, Inc. is one such company. Not only do they build cars with no emissions, they also innovate creative new ways to harness energy, and they do so cleanly. Their company’s mission aligns with the good of our planet, and that makes Tesla, Inc. not only a fantastic stock to purchase, but a smart one as well for building generational wealth.


American Express

Considering Amex’s fantastic staying power since 1850, it’s safe to say this company is here to stay long into the future. Everyone has heard of Amex all around the globe and as far as credit cards go, it is one of the most celebrated and established. Amex has learned how to adapt as the years have gone by, and this element is crucial for establishing themselves not only as a rock-solid stock, but one that will last through generations. 


Under Armour

For almost thirty years, UA has been the name you recognize for athletic apparel. Their garments are quality which means their products are trusted by everyone who wears them. They haven’t stagnated on one specific product, but rather have branched out to embrace all kinds of options, including shoes. This innovation keeps UA at the top of their game as a company that listens to their customers’ needs and provides for them accordingly. 



With their glowing reputation and their jaw-dropping longevity as a company, Pfizer has proven itself to be a stock worth owning. Chances are if you’ve ever needed a prescription, you’ve taken drugs manufactured by Pfizer. It’s their innovation coupled with their willingness to step up to the plate should there be a health crisis that makes them an attractive stock to invest in. 


CVS Health

The CVS brand is solid and continues to outperform most competitors. CVS Health has continually changed with the times, making services convenient and reachable for customers. They proudly boast brick and mortar stores as well as online pharmacies and shopping, making themselves accessible to anyone. Though the CVS brand has seen many changes over the years, all the changes have proved to have a positive impact on the company. is a promising stock for both new and seasoned investors alike. While it may not be the stock that will make you rich overnight, there is good reason to believe the stock will continue its steady climb. Steady increase makes it a great long-term stock to consider. Being based in an incredibly large country like China means that it will continue to reach hundreds of thousands of people.


In Review

When looking for a stock, keep your eyes open for any stocks that have been around for awhile and companies you’ve heard of. Choose companies that align with your own personal values and stocks that are doing well overall. With our recommendations, you won’t go wrong. 

To learn more about investing, closing the racial wealth gap, and growing generational wealth for Black and brown families, please visit Financial Joy School and become a part of our financial family.

Ruby Taylor

Author Ruby Taylor

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